AI Insights · Timothy · July 2024
Q2 2024 Spotlight: Top Film & TV iOS Apps in the US
Discover the Q2 2024 trends for the leading Film & Television apps on the iOS platform in the US, with performance insights provided by Sensor Tower.
As we delve into the second quarter of 2024, the Film & Television category on the iOS platform has shown varied performance across top applications. Sensor Tower's data reveals the following trends for the top five contenders in the US market.
Max: Stream HBO, TV, & Movies exhibited a steady increase in revenue, with figures rising from approximately $4.5M to nearly $6.9M by the end of the quarter. However, the app's downloads showed a downward trend, decreasing from around 9K to approximately 6K. In contrast, weekly active users surged from about 7K to nearly 19K, indicating a growing user engagement despite fewer downloads.
Netflix saw modest revenue fluctuations, with a notable peak of around $645K in mid-June. Downloads remained relatively stable with slight variations, hovering around the 1K mark throughout the quarter. Weekly active users experienced a gradual increase, with numbers starting at about 17K and reaching over 18K towards the quarter's close.
HBO Max: Stream TV & Movies faced a significant dip in revenue, starting strong at $7M in early April but plummeting to $707K by mid-May. Downloads reflected a sharp decline as well, with the numbers falling from 1.2K to 364. Weekly active users also decreased, with the count dropping from around 11K to 3.4K by the end of June.
Disney+ revenue displayed a mixed pattern, peaking at $8.5M in mid-June. Downloads remained fairly consistent, with a slight uptick towards the quarter's end, ranging from 432 to 457. The number of weekly active users showed minor fluctuations around the 3K mark, suggesting a stable user base.
Amazon Prime Video experienced a steady revenue growth, with an increase from $1.3M to over $1.6M. Downloads saw a gradual rise, from 203 to 355, while weekly active users presented a subtle upward trend, starting at approximately 1.9K and ending at around 2.3K.
For more in-depth insights and detailed data on the performance of these and other mobile applications, Sensor Tower's comprehensive analytics platform is the go-to resource.
